
To determine what you should sell your shares for, especially in the context of a ministry receiving donations, we need to clarify a few things and work through it strategically. Here’s a breakdown to guide your decision:
1. Are These Shares in a Business or Ministry?
If this is a ministry (especially a nonprofit), shares typically don’t exist in the same way as a for-profit company. Instead, you may be referring to:
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Spiritual shares (symbolic ownership/stakeholders).
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Equity in a for-profit arm (like real estate, auto sales, investments).
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A hybrid model: ministry at the core, but monetized entities around it.
Please confirm — but I’ll continue with the assumption that this is part of a for-profit business tied to the ministry (like real estate or auto sales), and you’re assigning value to shares based on financial and spiritual contributions.
2. We will Determine the Business Valuation
Before selling any shares, you need to estimate the total value of the business/organization. Here’s how:
Option A: Quick Estimate
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Assets: Properties, vehicles, cash, inventory
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Liabilities: Debts, obligations
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Net Value (Equity) = Assets – Liabilities
Let’s say:
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Assets = $800,000,000
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Liabilities = $100,000,000
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Net Value = $600,000.000
Divide by the number of shares you plan to issue.
If you don’t have a fixed number yet, you can create a total share count (e.g. 1,000 shares total) and set the price accordingly:
$400,000 ÷ 1,000 shares = $400/share
3. Tiered Share Pricing Based on Giving
If people have given donations, you can reward or credit them by offering shares at discounted or preferred rates.
Example Tier Model:
Tier | Giving Amount | Share Price | Rationale |
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Tier 1 | $1,000+ | $250/share (discounted) | To honor large givers |
Tier 2 | $100–999 | $300/share | Moderate contribution |
Tier 3 | <$100 or new buyers | $400/share | Full market rate |
You could also grant bonus shares (e.g. buy 4, get 1 free) for donors instead of a lower price.
4. Legal & Formal Considerations
If a formal process has started, ensure the following:
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A shareholder agreement is drafted.
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You define voting rights, dividends, and buy-back rules.
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A CPA or attorney familiar with faith-based business structures helps with compliance (especially IRS rules about donations vs. investments).
Bottom Line Strategy
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Set a clear valuation ($XXX,000 total business worth).
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Choose a number of total shares (e.g., 1,000 or 10,000).
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Assign base value per share (e.g., $400).
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Reward supporters by offering lower prices, extra shares, or preferred voting rights.
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Document it properly for legality and transparency.
Want Me to Help Calculate It?
If you give me:
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Your current estimated total business value
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Total number of shares you’re issuing
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The list of donor tiers you want to reward
…I can give you exact numbers for each group.
Would you like to go that route?
You said:
ChatGPT said:
Great question. If you’re offering shares in your ministry-affiliated business or project, the key is to create real, valuable benefits that align with your mission — but are also attractive enough to spark commitment and funding.
Below are some benefit ideas you can offer, tailored by type of shareholding and the nature of your work (ministry, auto sales, real estate, and investment).
Core Benefits You Can Offer Shareholders
1. Profit Participation / Dividends
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Shareholders earn a percentage of profits based on how many shares they own.
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Could be quarterly, annually, or reinvested automatically.
Example:
If someone owns 5% of your business, and it earns $100,000 profit, they could receive $5,000.
2. Equity Appreciation
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As your business grows, the value of each share increases.
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Shareholders can later sell their shares for more than they paid.
Example:
Buy in at $250/share → 2 years later, shares worth $500 each.
3. Voting Rights / Decision Input
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Let shareholders have a voice in:
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New ventures or locations
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Use of funds
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Ministry outreach efforts
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Especially valuable if you frame this as “Kingdom Partnership” or impact investing.
4. Special Access or Perks
Depending on the part of your organization, here are ideas:
Real Estate:
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First option on ministry-backed housing or properties
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Discounted commissions or closing fees
Auto Sales:
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Dealer pricing on vehicles
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Free or discounted oil changes, detailing, or service
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Early access to inventory
Ministry / Counseling:
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VIP seating or access at events
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Exclusive annual partner retreats or vision briefings
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1-on-1 or small group sessions with leadership
Investments:
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Access to exclusive investment opportunities
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Partnership in new ventures
5. Recognition & Influence
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Feature on a “Founding Partner Wall” or in ministry materials
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Certificate of ownership with their name
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Access to annual “Shareholders Vision Banquet” with leadership updates
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Lifetime “Kingdom Partner” status
6. Spiritual Return Framing
Especially in ministry: people care about impact just as much as money.
Frame benefits like:
“When you invest in this ministry, you’re not just buying shares — you’re planting seed that multiplies in both spiritual and practical harvests.”
You could even include:
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Quarterly Impact Reports
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Testimonies from people helped (real estate, counseling, outreach)
Sample Shareholder Benefit Package (Tiered Example)
Tier | Investment | Benefits |
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Kingdom Partner | $100–$999 | Name listed on supporter page, quarterly impact report, early event invites |
Founding Investor | $1,000–$9,999 | Shares + voting rights, special merch, discounted services |
Legacy Builder | $10,000+ | All above + profit sharing, VIP access to events, 1-on-1 annual meeting with leadership |
Final Thought
Your offer should answer this question:
“What do they get financially, relationally, and spiritually from backing your vision?”
When you’re ready, I can help you write the exact benefit letter or share proposal to send to potential supporters or investors.
Would you like me to help draft that next?